Juan Corpus appointed to lead the Chamber’s mission of advancing and empowering Latino businesses throughout Wisconsin.
Today, the Wisconsin Latino Chamber of Commerce (WLCC) Board of Directors announced that Juan Corpus has been officially designated as the Chamber’s full-time executive director. Following the retirement of its CEO earlier this year, WLCC has been thoughtfully navigating a period of transition while reaffirming its mission and commitment to Latino entrepreneurs throughout the state. After initially appointing Corpus as interim executive director in July 2025, he will continue to serve in this role to ensure organizational continuity and momentum.
Corpus brings more than 20 years of strategic leadership experience in refining operational processes and a passion for ensuring Latino-led businesses have equal opportunity to grow, thrive and succeed in today’s business environment.
“On behalf of the board, we are excited to confirm Juan Corpus as our full-time executive director,” said Board Chairman Marcio Sierra. “Juan’s leadership has already proven valuable as he guides us through this transitional period, and we are confident that his expertise and commitment to the Latino business community will propel the Chamber into a new era of growth and impact.”
Most recently, Corpus served as the Vice President of Diversity, Equity and Inclusion for New North Inc., a regional marketing and economic development corporation for the 18 counties of Northeast Wisconsin. There, he led organizational DEI initiatives, advised partners on Environmental, Social and Governance planning, and mentored local partners on their respective DEI journeys. Additionally, Corpus collaborated with six statewide minority chambers of commerce to develop a diversity digital hub.
“Juan’s extensive career, defined by over two decades of operational excellence and a dedication to championing diversity, makes him the ideal leader for this moment in the Chamber’s evolution,” said Sierra. “We are confident that his knowledge of the Latino business community and his vast expertise will empower our current members, expand our outreach and lift the Chamber to new levels of success throughout Wisconsin.”
Prior to New North Inc., Corpus spent over two decades at Humana in roles spanning customer service, network administration, process analysis, regulatory implementation and consumer experience process improvement. He facilitated more than 50 process improvement projects to streamline more than 300 business processes and leveraged data and technology to improve the consumer experience.
“I’ve seen firsthand the powerful impact that Latino business growth has on Wisconsin’s economy,” said Corpus. “It is an honor to lead this organization, and I look forward to expanding access and opportunity for every entrepreneur we serve. When Latino businesses succeed, Wisconsin succeeds.”
ABOUT THE WISCONSIN LATINO CHAMBER OF COMMERCE
Founded in 2003, the Wisconsin Latino Chamber of Commerce, formerly the Latino Chamber of Commerce of Dane County, represents the Latino and non-Latino business community throughout Wisconsin. We assist and promote the interests of our members and community through advocacy and programs that make an overall impact on our state’s economic growth.
We are committed to promoting a favorable business climate, advancing economic development, and providing fair, equitable access to the marketplace for emerging and existing businesses. Learn more at www.lccwi.org.
